Looking for ways to generate new business?
Don't overlook product publicity!
A well-planned product publicity schedule will deliver valuable sales leads at a fraction of the cost of advertising or other promotional methods. And that is true whether your product or service is new or established.
Too many companies forget this important sales tool . . . and then wonder why their market has forgotten them.
Through creative product publicity, JOHN McGRANE MARKETING is delivering thousands of sales leads every year for business-to-business marketers. And we can do the same for you.
Unlike other outside resources, we are not only strong communicators, we are also experienced in your market. We know who your buyers are and we know the media that serve them. Most importantly, we know how to present your product's "story" for acceptance by key publications.
We'll help you plan an agenda, do the writing, prepare illustrations (even take the photo!), submit your releases to the media, and serve as media contact. We can even handle fulfillment of the sales leads: maintain an inquiry database, send literature to the inquirers, etc.
We do it all, and at an affordable price. (It would cost you more to do it in-house.)
The opportunities for free media coverage are limitless. But you need a plan. Let us show you how we can create a better image and generate lots of sales leads for your company.
Don't overlook product publicity!
A well-planned product publicity schedule will deliver valuable sales leads at a fraction of the cost of advertising or other promotional methods. And that is true whether your product or service is new or established.
Too many companies forget this important sales tool . . . and then wonder why their market has forgotten them.
Through creative product publicity, JOHN McGRANE MARKETING is delivering thousands of sales leads every year for business-to-business marketers. And we can do the same for you.
Unlike other outside resources, we are not only strong communicators, we are also experienced in your market. We know who your buyers are and we know the media that serve them. Most importantly, we know how to present your product's "story" for acceptance by key publications.
We'll help you plan an agenda, do the writing, prepare illustrations (even take the photo!), submit your releases to the media, and serve as media contact. We can even handle fulfillment of the sales leads: maintain an inquiry database, send literature to the inquirers, etc.
We do it all, and at an affordable price. (It would cost you more to do it in-house.)
The opportunities for free media coverage are limitless. But you need a plan. Let us show you how we can create a better image and generate lots of sales leads for your company.
